According to market research, an online store or website in client's native language has a significant impact on buyer's choice. Roughly 75% online store customers give preference to the seller who provides product and service description in customer's native language.
So if you want to expand your product or service market, start with website localization in the language used on your potential market.
Multilingual website translation and localization is among the main specialization areas of translation company Baltic Media. Our highly experienced linguists will make sure that your website translation sounds right, is SEO friendly and easy to read. It is very important for your e-commerce websites.
Why translate your website?
Why is website translation important?
- Over 100 million people access the Internet in a language other than English.
- Over 50% of web users speak a native language other than English.
- Web users are four times more likely to actually purchase something from a company that communicates in the customer’s native language.
- Site stickiness is doubled on sites written in visitors' own language – visitors stay for twice as long. (Forrester Research)
- Over half of European Internet users were forced to rely on websites that are written in a language that was not their own. (EU Eurobarometer)
During a website translation it is very important not to translate it directly but to take into account the visitors' cultural aspect, to ensure that the text is accurate and the prices are appropriate and clear. Baltic Media Ltd works closely together with more than 2000 tested linguists around the world so we can find the right provider for each step of every unique project.
Website translation service includes:
- Source word calculation and context export
- Website definition and consultation on structural requirements
- Website internationalization: Making sure your site infrastructure displays the content correctly, in whatever language your visitors choose to view. We specialize in Unicode enablement, separation of code and content, scalable design, etc.
- Content translation in more than 400 language combinations
- Translation of Meta information: titles, descriptions and keywords
- SEO translation: SEO translation is not a direct translation. You need to research each country to know if the direct translation is what people in that country search for, or if something different ir required.
- Online QA and Web proofreading
Website translation costs are based on:
- Number of words
- Source and target languages
- Subject matter
- Web graphics requirements
- Desktop publishing requirements for linked documents