{"id":16309,"date":"2021-02-10T13:14:03","date_gmt":"2021-02-10T11:14:03","guid":{"rendered":"https:\/\/www.balticmedia.com\/services-de-traduction-mondiaux\/copywriting-and-documentation-services\/"},"modified":"2023-12-03T10:33:05","modified_gmt":"2023-12-03T08:33:05","slug":"redaction","status":"publish","type":"page","link":"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/redaction\/","title":{"rendered":"R\u00e9daction"},"content":{"rendered":"<div id=\"pl-16309\"  class=\"panel-layout\" ><div id=\"pg-16309-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-16309-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-16309-0-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child widgetopts-SO\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-16309\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img src=\"https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/2services-scaled.jpg?fit=2560%2C549&amp;ssl=1\" width=\"2560\" height=\"549\" srcset=\"https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/2services-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/2services-scaled.jpg?resize=300%2C64&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/2services-scaled.jpg?resize=1024%2C219&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/2services-scaled.jpg?resize=768%2C165&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/2services-scaled.jpg?resize=1536%2C329&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/2services-scaled.jpg?resize=2048%2C439&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/2services-scaled.jpg?w=2400&amp;ssl=1 2400w\" title=\"copywriting\" alt=\"Document Translation Services\" class=\"so-widget-image\">\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><div id=\"pg-16309-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-16309-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-16309-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child extendedwopts-hide extendedwopts-tablet extendedwopts-mobile widgetopts-SO\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<pre><form aria-label=\"Search this website\" role=\"search\" method=\"get\" class=\"oceanwp-searchform\" id=\"searchform\" action=\"https:\/\/www.balticmedia.com\/fr\/\"><input aria-label=\"Ins\u00e9rer une requ\u00eate de recherche\" type=\"text\" class=\"field\" name=\"s\" id=\"s\" placeholder=\"Rechercher\"><button aria-label=\"Envoyer la recherche\" type=\"submit\" class=\"search-submit\" value=\"\"><i class=\"icon-magnifier\" aria-hidden=\"true\"><\/i><\/button><\/form><\/pre>\n<\/div>\n<\/div><\/div><div id=\"panel-16309-1-0-1\" class=\"so-panel widget widget_ocean_custom_menu widget-oceanwp-custom-menu custom-menu-widget extendedwopts-hide extendedwopts-tablet extendedwopts-mobile widgetopts-SO\" data-index=\"2\" ><div class=\"oceanwp-custom-menu clr ocean_custom_menu-2 left dropdown-hover\"><ul id=\"menu-services-fr\" class=\"dropdown-menu sf-menu\"><li  id=\"menu-item-42688\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42688\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/\" class=\"menu-link\">Services de traduction en Europe du Nord<\/a><\/li>\n<li  id=\"menu-item-42710\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42710\"><a href=\"https:\/\/www.balticmedia.com\/fr\/traduction-professionnelle\/\" class=\"menu-link\">Traduction professionnelle<\/a><\/li>\n<li  id=\"menu-item-42700\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42700\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/traduction-automatique-post-edition-de-traduction-automatique\/\" class=\"menu-link\">Post-\u00e9dition de traduction automatique<\/a><\/li>\n<li  id=\"menu-item-42701\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42701\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/redaction\/\" class=\"menu-link\">R\u00e9daction<\/a><\/li>\n<li  id=\"menu-item-42704\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42704\"><a href=\"https:\/\/www.balticmedia.com\/fr\/traduction-certifiee\/\" class=\"menu-link\">Traduction certifi\u00e9e | Traduction officielle<\/a><\/li>\n<li  id=\"menu-item-42699\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42699\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/localisation\/\" class=\"menu-link\">Localisation | Adaptation au march\u00e9 commercial<\/a><\/li>\n<li  id=\"menu-item-42705\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42705\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/traduction-de-document\/\" class=\"menu-link\">Traduction de document<\/a><\/li>\n<li  id=\"menu-item-42711\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42711\"><a href=\"https:\/\/www.balticmedia.com\/fr\/traduction-technique\/\" class=\"menu-link\">Traduction technique<\/a><\/li>\n<li  id=\"menu-item-42707\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42707\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/traduction-de-site-internet\/\" class=\"menu-link\">Traduction de site Internet<\/a><\/li>\n<li  id=\"menu-item-42706\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42706\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/traduction-de-site-internet\/seo-services-de-traduction\/\" class=\"menu-link\">SEO Services de traduction<\/a><\/li>\n<li  id=\"menu-item-42708\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42708\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/traduction-juridique\/\" class=\"menu-link\">Traduction juridique<\/a><\/li>\n<li  id=\"menu-item-42709\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42709\"><a href=\"https:\/\/www.balticmedia.com\/fr\/traduction-medicale\/\" class=\"menu-link\">Traduction m\u00e9dicale<\/a><\/li>\n<li  id=\"menu-item-100586\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-100586\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/la-traduction-de-document-marketing\/\" class=\"menu-link\">La traduction de document marketing<\/a><\/li>\n<li  id=\"menu-item-42712\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42712\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/transcription\/\" class=\"menu-link\">Services de transcription<\/a><\/li>\n<li  id=\"menu-item-42703\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42703\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/sous-titrage-doublage-et-voix-off\/\" class=\"menu-link\">Sous-titrage, doublage et voix-off<\/a><\/li>\n<li  id=\"menu-item-42702\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42702\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/revision-linguistique\/\" class=\"menu-link\">R\u00e9vision linguistique<\/a><\/li>\n<li  id=\"menu-item-42694\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42694\"><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction\/editique-conception-graphique\/\" class=\"menu-link\">Editique (conception graphique)<\/a><\/li>\n<li  id=\"menu-item-42695\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42695\"><a href=\"https:\/\/www.balticmedia.com\/fr\/interpretation\/\" class=\"menu-link\">Interpr\u00e9tation en langues scandinaves et baltes<\/a><\/li>\n<li  id=\"menu-item-42696\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42696\"><a href=\"https:\/\/www.balticmedia.com\/fr\/interpretation\/interpretation-consecutive\/\" class=\"menu-link\">Interpr\u00e9tation cons\u00e9cutive<\/a><\/li>\n<li  id=\"menu-item-42698\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42698\"><a href=\"https:\/\/www.balticmedia.com\/fr\/interpretation\/interpretation-simultanee\/\" class=\"menu-link\">Interpr\u00e9tation simultan\u00e9e<\/a><\/li>\n<li  id=\"menu-item-42697\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42697\"><a href=\"https:\/\/www.balticmedia.com\/fr\/interpretation\/interpretation-par-telephone-ou-skype-zoom-meet\/\" class=\"menu-link\">Interpr\u00e9tation par t\u00e9l\u00e9phone ou Zoom, Meet<\/a><\/li>\n<li  id=\"menu-item-42689\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42689\"><a href=\"https:\/\/www.balticmedia.com\/fr\/apprendre-une-langue\/\" class=\"menu-link\">Apprendre une langue<\/a><\/li>\n<li  id=\"menu-item-42693\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42693\"><a href=\"https:\/\/www.balticmedia.com\/fr\/pourquoi-choisir-le-centre-de-formation-linguistique-baltic-media\/\" class=\"menu-link\">Pourquoi choisir le centre de formation linguistique Baltic Media ?<\/a><\/li>\n<li  id=\"menu-item-42690\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42690\"><a href=\"https:\/\/www.balticmedia.com\/fr\/apprendre-une-langue\/comment-les-cours-de-langues-peuvent-ils-stimuler-votre-activite\/\" class=\"menu-link\">Comment les cours de langues peuvent-ils stimuler votre activit\u00e9 ?<\/a><\/li>\n<li  id=\"menu-item-42691\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-42691\"><a href=\"https:\/\/www.balticmedia.com\/fr\/apprendre-une-langue\/evaluez-vos-competences-linguistiques\/\" class=\"menu-link\">\u00c9valuez vos comp\u00e9tences linguistiques<\/a><\/li>\n<li  id=\"menu-item-103717\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-103717\"><a href=\"https:\/\/www.balticmedia.com\/fr\/formation-de-base-en-letton\/\" class=\"menu-link\">Formation de base en letton | Cours de langue lettone<\/a><\/li>\n<\/ul><\/div><\/div><div id=\"panel-16309-1-0-2\" class=\"so-panel widget widget_ocean_custom_menu widget-oceanwp-custom-menu custom-menu-widget panel-last-child extendedwopts-hide extendedwopts-tablet extendedwopts-mobile widgetopts-SO\" data-index=\"3\" ><div class=\"oceanwp-custom-menu clr ocean_custom_menu-2 left dropdown-hover\"><ul id=\"menu-les-partenaires\" class=\"dropdown-menu sf-menu\"><li  id=\"menu-item-14908\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14908\"><a target=\"_blank\" href=\"https:\/\/balticmedia.s.xtrf.eu\/vendors\/#\/sign-in\" class=\"menu-link\" rel=\"nofollow noopener\"><i class=\"icon before line-icon icon-briefcase\" aria-hidden=\"true\" style=\"font-size:2em;\"><\/i><span class=\"menu-text\">Portail fournisseur<\/span><\/a><\/li>\n<li  id=\"menu-item-14909\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14909\"><a target=\"_blank\" href=\"https:\/\/www.balticmedia.com\/wp-content\/uploads\/11-Reasons-to-Choose-Baltic-Media-2026.pdf\" class=\"menu-link\"><i class=\"icon before line-icon icon-people\" aria-hidden=\"true\" style=\"font-size:2em;\"><\/i><span class=\"menu-text\">Profil d\u2019entreprise<\/span><\/a><\/li>\n<li  id=\"menu-item-14910\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14910\"><a target=\"_blank\" href=\"https:\/\/www.balticmedia.com\/wp-content\/uploads\/agence-de-traduction-fr.pdf\" class=\"menu-link\"><i class=\"icon before line-icon icon-organization\" aria-hidden=\"true\" style=\"font-size:2em;\"><\/i><span class=\"menu-text\">Processus de traduction \u00e9tape par \u00e9tape<\/span><\/a><\/li>\n<li  id=\"menu-item-14911\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14911\"><a target=\"_blank\" href=\"https:\/\/www.balticmedia.com\/wp-content\/uploads\/Baltic-Media-Ltd.-Service-Terms-and-Conditions.pdf\" class=\"menu-link\"><i class=\"icon before line-icon icon-docs\" aria-hidden=\"true\" style=\"font-size:2em;\"><\/i><span class=\"menu-text\">Conditions g\u00e9n\u00e9rales de service (EN)<\/span><\/a><\/li>\n<li  id=\"menu-item-14912\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14912\"><a target=\"_blank\" href=\"https:\/\/www.balticmedia.com\/wp-content\/uploads\/iSO-certificate-2023.png\" class=\"menu-link\"><i class=\"icon before line-icon icon-doc\" aria-hidden=\"true\" style=\"font-size:2em;\"><\/i><span class=\"menu-text\">ISO 9001:2015 Quality Certification<\/span><\/a><\/li>\n<li  id=\"menu-item-14913\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14913\"><a target=\"_blank\" href=\"https:\/\/www.balticmedia.com\/wp-content\/uploads\/362531_copyrighttrademarkbalticmedia.pdf\" class=\"menu-link\"><i class=\"icon before line-icon icon-info\" aria-hidden=\"true\" style=\"font-size:2em;\"><\/i><span class=\"menu-text\">Copyright | Trademark Baltic Media<sup>\u00ae<\/sup><\/span><\/a><\/li>\n<\/ul><\/div><\/div><\/div><div id=\"pgc-16309-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-16309-1-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child widgetopts-hide_title widgetopts-SO\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h3 class=\"widget-title\">Services de r\u00e9daction et de documentation<\/h3>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Services de r\u00e9daction et de documentation<\/h2>\n<h2>La documentation couvre la recherche, la pr\u00e9paration et l'organisation de mat\u00e9riel informatif sous forme textuelle ou audiovisuelle.<\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2670 size-full\" src=\"https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/baltic-media-birojs.jpg?resize=300%2C161&#038;ssl=1\" alt=\"Services de r\u00e9daction et de documentation\" width=\"300\" height=\"161\" title=\"\"><\/p>\n<h2>Qu'est-ce que le copywriting ?<\/h2>\n<p>Le copywriting est l'acte ou l'occupation consistant \u00e0 r\u00e9diger un texte \u00e0 des fins publicitaires ou autres formes de marketing.\u00a0Le produit, appel\u00e9 copie ou texte de vente, est un contenu \u00e9crit qui vise \u00e0 accro\u00eetre la notori\u00e9t\u00e9 de la marque et, en fin de compte, \u00e0 persuader une personne ou un groupe de prendre une mesure particuli\u00e8re.<\/p>\n<p>Les r\u00e9dacteurs aident \u00e0 cr\u00e9er des panneaux d'affichage, des brochures, des catalogues, des paroles de jingle, des annonces dans les magazines et les journaux, des lettres de vente et autres courriers directs, des scripts pour les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es ou radiophoniques, des accroches, des livres blancs, des messages sur les m\u00e9dias sociaux et d'autres communications marketing.<\/p>\n<h2><\/h2>\n<h2>R\u00e9daction de textes dans les langues nordiques\/scandinaves et baltes<\/h2>\n<p>Baltic Media Ltd \u00e9crit et pr\u00e9pare dans les langues nordiques\/scandinaves et baltes :<\/p>\n<ul>\n<li>Instructions pour l'utilisation<\/li>\n<li>Manuels<\/li>\n<li>Fichiers d'aide<\/li>\n<li>Documentation technique<\/li>\n<li>Documentation de cours<\/li>\n<li>Contenu web<\/li>\n<li>Textes de brochures<\/li>\n<li>Scripts pour les pr\u00e9sentations vid\u00e9o, audio et TV<\/li>\n<li>Autres mat\u00e9riaux.<\/li>\n<\/ul>\n<h2><strong><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1981 size-full\" src=\"https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/logo_ar_globusu_stillbild_garena.png?resize=300%2C120&#038;ssl=1\" alt=\"Logo ar globusu\" width=\"300\" height=\"120\" title=\"\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7468 size-full\" src=\"https:\/\/i0.wp.com\/www.balticmedia.com\/wp-content\/uploads\/balticmedia_logo.png?resize=300%2C87&#038;ssl=1\" alt=\"Professional Translation Service agency Baltic Media Ltd operates in Nordic- Baltic region\" width=\"300\" height=\"87\" title=\"\"><\/strong><\/h2>\n<p>L'agence de traduction Baltic Media Ltd poss\u00e8de une exp\u00e9rience consid\u00e9rable dans des domaines tels que l'entrepreneuriat, les rapports, la comptabilit\u00e9, les banques, le marketing, la publicit\u00e9, le journalisme et autres.<br \/>\nAfin de calculer les frais de pr\u00e9paration de la documentation, il est essentiel de s'accorder sur les points suivants :<\/p>\n<ol>\n<li>Audience et objectif du document<\/li>\n<li>Outils, logiciels et langues \u00e0 utiliser lors de la production du document<\/li>\n<li>Moyens d'obtenir et de r\u00e9sumer l'information, r\u00e9daction et temps n\u00e9cessaire \u00e0 cette t\u00e2che<\/li>\n<li>Conception : Mise en page, polytype et autres graphiques<\/li>\n<li>Insertion du contenu dans la structure de mise en page<\/li>\n<li>V\u00e9rification du r\u00e9sultat<\/li>\n<li>Gestion du projet<\/li>\n<\/ol>\n<p>Pour la production de mat\u00e9riel audio ou vid\u00e9o, nous mettons en place une \u00e9quipe appropri\u00e9e avec notre producteur et notre r\u00e9alisateur internes.<\/p>\n<p>Apr\u00e8s un accord sur les points susmentionn\u00e9s, nous vous proposerons un prix pour la pr\u00e9paration de la documentation.<\/p>\n<div>\n<h2>Agence de traduction Baltic Media<sup>\u00ae<\/sup> en Europe du Nord<\/h2>\n<p>L\u2019agence de traduction nordique et balte Baltic Media<sup>\u00ae<\/sup> est \u00e0 la pointe de la traduction num\u00e9rique en Europe du Nord, sp\u00e9cialiste des langues d\u2019Europe du Nord (que ces derni\u00e8res soient scandinaves, baltes ou slaves) dans le cadre de services de traduction depuis\/ vers le su\u00e9dois, le finnois, le danois, l\u2019islandais, le f\u00e9ro\u00efen, le norv\u00e9gien, l\u2019allemand, l\u2019anglais, le polonais, le russe, le letton, le lituanien et l\u2019estonien.<\/p>\n<p>En tant que prestataire de services linguistiques certifi\u00e9 ISO, l\u2019agence de traduction Baltic Media<sup>\u00ae<\/sup> assure un service de traduction effectu\u00e9 par des professionnels aupr\u00e8s de clients issus du monde de l\u2019entreprise, du secteur priv\u00e9 ou du secteur public.<\/p>\n<\/div>\n<h3><a href=\"\/fr\/a-propos-de-nous\/pourquoi-choisir-baltic-media\/\">Pourquoi choisir le service de traduction Nordique-Baltique de l\u2019Agence Baltic Media<sup>\u00ae<\/sup> ?<\/a><\/h3>\n<h3><a href=\"\/fr\/tarifs\/\">Comment r\u00e9duire les co\u00fbts de traduction sans perdre en qualit\u00e9 ?<\/a><\/h3>\n<h3><a href=\"\/fr\/a-propos-de-nous\/traduction-humaine\/\">Pourquoi recourir aux services de traduction assur\u00e9s par des professionnels ?<\/a><\/h3>\n<h3><a href=\"https:\/\/www.balticmedia.com\/fr\/services-de-traduction-mondiaux\/traduction-automatique\/\">Traduisez avec Google, Bing, Microsoft, Tilde, Yandex et laissez-nous nous charger de la correction !<\/a><\/h3>\n<h3><a href=\"https:\/\/www.balticmedia.com\/fr\/demande-de-prix\/\">Devis gratuit<\/a><\/h3>\n<h3><a href=\"https:\/\/www.balticmedia.com\/fr\/demande-de-renseignement\/\">Demande de renseignements<\/a><\/h3>\n<h3><a href=\"mailto:info@balticmedia.com\">Courriel<\/a><\/h3>\n<p><strong>\u00a9 Baltic Media<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Services de r\u00e9daction et de documentation La documentation couvre la recherche, la pr\u00e9paration et l&rsquo;organisation de mat\u00e9riel informatif sous forme textuelle ou audiovisuelle. Qu&rsquo;est-ce que le copywriting ? Le copywriting est l&rsquo;acte ou l&rsquo;occupation consistant \u00e0 r\u00e9diger un texte \u00e0 des fins publicitaires ou autres formes de marketing.\u00a0Le produit, appel\u00e9 copie ou texte de vente, 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