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Sandra Veinberg

Censorship - the Mission of the Media

 

 

Sandra Veinberg, Ph.D., Associate Professor of Journalism, worked as a lecturer and researcher at the University of Latvia as well as at the  Universities of Moscow and Stockholm, and is right now located at Liepaja University where she is engaged in studies in the fields of mass media, journalism and public relations.

 

Sandra Veinberg is a member of the Swedish Publishers’ Association, a foreign correspondent, and the author of several books on mass media and public relations.

As a researcher and journalist, she is very familiar with most of the practical and theoretical sides of media and journalism and PR.

 

Censorship - the Mission of the Mediaexamines the role of the media in censoring social life events and everyday processes in a popular science way. “Silence is golden; speech is silver” - this clever saying is widely used, and as a policy it helps one to integrate into society. Correct and incorrect exercising of free speech is also characterised by a conclusion made by Ernest Hemingway in that it takes at least two years for a man to learn to speak and at least 50 - to understand what he must not speak about. In her book, Sandra Veinberg discusses this topic is in a more detail. The author considers not only traditional manifestations of censorship but also “self-censorship” and its sources.

 

Under the conditions of globalisation, where the world has shrunken and the Internet enables unlimited non-conversational communication, where Ryanair and  its cheap flights turn faraway exotic countries into the ‘suburbs’ of our home country, self-censorship becomes  a significant form of communication. What is allowed in one country is forbidden in another. The Danes published their Muhammad cartoons in the Danish newspapers; though protests arose in other countries – thousands of kilometres away from Copenhagen. The phenomenon of trans-border censorship is gradually expanding. The book focuses on different types of trans-border censorship in trying to find out why society still needs “fabrication of enforced acceptance” (Noam Chomsky). In essence, today’s Western democracies are no freer than traditional totalitarian societies.  “Orwellian Big Brother spying on us from above, there are many smaller brothers who won’t leave us in peace.” (Merit Mazzarella).

 

Vertical censorship is a well-known phenomenon in Syria, Russia, and China. Today's novelty is censorship globalisation. It does not fit merely within one system of a country’s censorship or public prejudices anymore. It means that the hitherto ”engineering of consent”, common to all societies, does not function anymore, since the media function across national borders via the Internet, and what is volonté generale in one country, may not be so in another.

 

The media work as censors not only in the interests of the existing power, economic elite or their owners. They help to maintain prejudices, the most typical among manifest themselves as xenophobia. This book examines xenophobia in Western-European countries, taking the media of politically neutral Sweden as an example as well asfocusing on some significant campaigns in the media of other Western-European countries where xenophobia is apparent (the Vogue advertisement campaigns, war journalism, misery memoirs, Günter Wallraf, Fabbrizio Gatti, the Swedish Building Workers’ Union Byggnads PR campaign against guest workers, better known as the Vaxholm conflict

 

Censorship used by the media elite (especially in the field of culture) is a generally known phenomenon. This book provides an example – the internal ”censoring” pressure effect of the popular Swedish pop group ABBA in the 70s and 80s in the

Swedish media and opinion-forming culture elite groups. At that time, the Swedish press regarded ABBA as tawdry and even dangerous to the Swedish musical life. It is no secret that the pressure of the media and society largely contributed to the group’s split-up. Vertical censorship in the media had one frame of mind maintaining that such a style mismatches the ruling left-oriented morality and stage paraphernalia.

 

Horizontal censorship cast the last stone and wiped the phenomenon off the stage and out of the recording studios, although today the fame and success of the super-group are running even higher that it could have been forecasted 30 years ago when ABBA held its final concert.

 

The question as to who owns the truth in modern society is still open.

Because censorship does not only refer to the assassination of Anna Politkovskaya, as well as of dissidents in dictatorships, the suppression of artists daring to create art breaking the taboo norms of the culture nomenclature (such as Solzenicin, Shostakovich, Chiwoniso Maraire, Anvar Gul, modern ballet troupes in Somalia or Iran, performances of students from the Royal Institute of Art in Stockholm held in St. Görans hospital and in the Swedish underground system in 2009, etc.).   

 

Censorship also emerges in official public opinion studies - in the way of concealing particular news and the deliberate eradication of journalists from broadcasting, the increasing willingness of national security services to control our mail, income, luggage and clothing in the airports.

 

Censorship is present almost everywhere, and hopefully we will learn to notice it. Let alone because freedom of truth is a value worth fighting for, especially at a time when the financial crisis is ruining the world and when  freedom of speech, as a topic, is no longer central to the field of discourse  in many places. This book tells about this, too.   

 

 

 

 

 


En ny bok — "Masmediji" ( "Massmedia" ) av Sandra Veinberg

En omfattande bok, Massmedia, har författats av Baltic Medias föreläsare Sandra Veinberga. Utgiven av förlaget Zvaigzne ABC.

 

Boken Massmedia är den första omfattande monografi på lettiska, som tillägnats massmedia. Den är både en encyklopedisk bok som omfattar masskommunikations huvudteorier, historiska fakta om massmedier i hela världen och en bok som ger en analytisk inblick i aktuella huvudtendenser och problem.   

 

Monografin är intressant både för journalister och övriga medarbetare i press, radio, television, för specialister i public relations, reklammarknadsföring, för studenter i sociala vetenskaper och alla som önskar att få djupare insikt i massmedias roll i dagens samhälle.

 

 

 

Verket omfattar följande ämnen:

 

  • Medial kommunikation

 

  • Kommunikationsformer

 

  • Reklam och PR i den kommunikativa miljön

 

  • Medians ideologier

 

  • Historik om den mediala kommunikationens villkor

 

  • Uppsikt av etik och media

 

  • Presshistoria

 

  • Tidningar

 

  • Tidskrifter

 

  • Radio- och televisionskommunikation 

 

I boken finns en sammanfattning på engelska.

 

 

 

© Baltic Media Ltd


Presentation av Sandra Veinbergs bok "Publiskās attiecības. PR teorija un prakse" (”Publika Relationer. PR teori och praktik”) den 20 augusti, 2004 på hotell ”Gutenbergs” i Riga.

 

 

 

 

© Baltic Media Ltd


Den i Sverige bosatte docenten, filosofiedoktorn Sandra Veinberg har, medan hon under de senaste tio åren arbetat som föreläsare och konsult, djupgående  undersökt PR teori och praktik. Som ett resultat av detta finns nu monografin Publiskās attiecības. Teorijas un prakse (PR. Teorier och praktik). Detta är den första omfattande publikationen på lettiska om PR-fenomenet.

 

Sandra Veinberg är väl insatt i ämnet genom mångsidig praktik och teori, vilket ger tyngd åt hennes forskning och gör den unik. Det finns inte många forskare som har en så stor erfarenhet av både forskning och praktiskt arbete inom massmedia, journalistik och PR.

 

Första delen av studien ger en fördjupad insyn i teoretiska metoder inom PR och deras historiska utveckling. Den andra delen koncentrerar sig mera på PR i praktik, och grundar sig på S. Veinberg erfarenhet som föreläsare på specialiserade kurser riktade till specialister inom PR.

 

Sandra Veinberga är yrkesverksam som journalist och har avlagt sin akademiska examen vid journalistiska fakulteten vid Lettlands universitet. Hon har disputerat till doktor på universitetet i Moskva över tyska televisionsprogram och har arbetat med forskning i svenska massmedier på både Stockholms och Göteborgs universitet. 

 

Sandra Veinberg känd som en populär journalist, publicist och författare även i Lettland. Sin journalistkarriär började hon på musikredaktionen vid Lettlands Radio och fortsatte på redaktionen för musikprogram vid Lettlands Television. Efter sin akademiska examen jobbade hon flera år vid Lettlands Universitet som lärare och docent.

 

S. Veinberg är bosatt och arbetar i Sverige, men samarbetar samtidigt med media i Lettland (Lettlands Television, tidningen Neatkarīgā Rīta Avīze, radio SWH) såsom korrespondent och kommentator.

 

© Baltic Media Ltd


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